Humor and cognitive responses to advertising stimuli: A trace consolidation approach
| Year of publication: |
1983
|
|---|---|
| Authors: | Lammers, H. Bruce ; Leibowitz, Laura ; Seymour, George Edw. ; Hennessey, Judith E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 11.1983, 2, p. 173-185
|
| Publisher: |
Elsevier |