Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Adam Lindgreen and Michael B. Beverland
| Year of publication: |
2009
|
|---|---|
| Authors: | Lindgreen, Adam ; Beverland, Michael B. |
| Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 61-86
|
| Subject: | Brauerei | Brewery | Markenartikel | Brand | Event-Marketing | Event marketing | Glaubwürdigkeit | Credibility | Belgien | Belgium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902701