Hybrid analysis of textual data : grounding managerial decisions on intertwined qualitative and quantitative analysis
Margit Raich; Julia Müller; Dagmar Abfalter
| Year of publication: |
2014
|
|---|---|
| Authors: | Raich, Margit ; Müller-Seeger, Julia ; Abfalter, Dagmar |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 4, p. 737-754
|
| Subject: | Customer orientation | Qualitative research | Hybrid analysis | Retail banking | Textual data | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Privatkundengeschäft | Personal banking |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386764