Hybrid product branding strategies for brand value creation : combining and comparing green product innovations, limited editions and co-branding
Jonas Steffl, Stéphane Ganassali, Jutta Emes
| Year of publication: |
2024
|
|---|---|
| Authors: | Steffl, Jonas ; Ganassali, Stéphane ; Emes, Jutta |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 8, p. 1073-1087
|
| Subject: | Co-branding | Consumer brand value | Emotional value | Green brand image | Green product innovation | Limited edition | Price value | Quality value | Social value | Sustainability | Markenführung | Brand management | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktentwicklung | New product development | Innovation | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2023-4472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173303