Hybrid Retail: Integrating E-commerce and Physical Stores - Physical retail, e-retail, and hybrid retail companies offer different advantages and challenges. Which is best? The authors describe a comparative model that suggests hybrid retail stores, which combine the best of e-retail and physical retail, may present the formula for the future.
| Year of publication: |
2000
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|---|---|
| Authors: | Levary, Reuven R. ; Mathieu, Richard G. |
| Published in: |
Industrial management : the magazine for better management in industry. - Norcross, Ga. : Institute of Industrial Engineers, ISSN 0019-8471, ZDB-ID 4108498. - Vol. 42.2000, 5, p. 6-11
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