Hybrid Retail: Integrating E-commerce and Physical Stores - Physical retail, e-retail, and hybrid retail companies offer different advantages and challenges. Which is best? The authors describe a comparative model that suggests hybrid retail stores, which combine the best of e-retail and physical retail, may present the formula for the future.
|Year of Publication:||
|Contributors:||Levary, Reuven R.; Mathieu, Richard G.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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|Description not available.|
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