Hybrid Retail: Integrating E-commerce and Physical Stores - Physical retail, e-retail, and hybrid retail companies offer different advantages and challenges. Which is best? The authors describe a comparative model that suggests hybrid retail stores, which combine the best of e-retail and physical retail, may present the formula for the future.
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|Authors:||Levary, Reuven R.; Mathieu, Richard G.|
Industrial management : the magazine for better management in industry. - Norcross, Ga. : Institute of Industrial Engineers, ISSN 0019-8471, ZDB-ID 4108498. - Vol. 42.2000, 5, p. 6-11
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