Hybrid segmentation of internet banking users
Cataldo Zuccaro and Martin Savard
| Year of publication: |
2010
|
|---|---|
| Authors: | Zuccaro, Cataldo ; Savard, Martin |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 6, p. 448-464
|
| Subject: | Bankmarketing | Bank marketing | Electronic Banking | Electronic banking | Marktforschung | Market research | Key-Account-Management | Key account management | Privatkundengeschäft | Personal banking | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738410