Hybrid segmentation of internet banking users
| Year of publication: |
2010
|
|---|---|
| Authors: | Zuccaro, Cataldo ; Savard, Martin |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 28.2010, 6 (14.9.), p. 448-465
|