Hyper-localizing e-commerce strategy : an emerging market perspective
Nitish Singh and Brendan M. Keating
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Singh, Nitish ; Keating, Brendan M. |
| Published in: |
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda. - Cham, Switzerland : Springer, ISBN 978-3-319-75012-5. - 2018, p. 89-94
|
| Subject: | Hyper-localization | Globalization | Global e-commerce | Internet-based companies | Emerging market multinationals | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies | Globalisierung | Multinationales Unternehmen | Transnational corporation | Welt | World | Internet | Online-Handel | Online retailing | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825143