"I am going to educate the industry" : how an advocate became a key competitive resource for the adaptive apparel market
Kerri McBee-Black and Jung E. Ha-Brookshire
| Year of publication: |
2022
|
|---|---|
| Authors: | McBee-Black, Kerri ; Ha-Brookshire, Jung E. |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 1, p. 179-194
|
| Subject: | Adaptive apparel | Competitive advantage | First-mover-advantage theory | People with disabilities | Resource advantage theory | Wettbewerbsvorteil | Bekleidungsindustrie | Clothing industry | Ressourcenorientierter Ansatz | Resource-based view | Bekleidung | Clothing | Behinderte | Disabled persons | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-10-2020-0218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798005