I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Aarti Saini, Satyanarayana Parayitam
| Year of publication: |
2020
|
|---|---|
| Authors: | Saini, Aarti ; Parayitam, Satyanarayana |
| Published in: |
International journal of markets and business systems. - Olney : Inderscience, ISSN 2056-4120, ZDB-ID 2834218-5. - Vol. 4.2020, 2, p. 164-184
|
| Subject: | ethnocentrism | animosity | purchase intention | service quality | India | Indien | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Gastronomie | Restaurant industry | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Schnellgastronomie | Fast-food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMABS.2020.113132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515141