I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS
Year of publication: |
2013
|
---|---|
Authors: | LASSUS, Christel de ; MERCANTI-GUERIN, Maria |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. XI.2013, 2, p. 209-224
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | blog | private life | perceived disclosure of private life | confidence | routes to persuasion |
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