I can find the right product with AR! : the mediation effects of shopper engagement on intent to purchase beauty products
Daniella Recalde, Tunmin Catherine Jai, Robert Paul Jones
| Year of publication: |
2024
|
|---|---|
| Authors: | Recalde, Daniella ; Jai, Tunmin Catherine ; Jones, Robert Paul |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103764, p. 1-12
|
| Subject: | Augmented reality | Cosmetics | Engagement | Online shopping | Self-efficacy | Technology acceptance model | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Kosmetik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095110