I can't get satisfaction : examining the moderating role of service brand authenticity in the relationship of imperfect experiences and satisfaction
Ioanna Anninou, Georgia Stavraki and Arne Floh
| Year of publication: |
2024
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|---|---|
| Authors: | Anninou, Ioanna ; Stavraki, Georgia ; Floh, Arne |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 7, p. 839-856
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| Subject: | Brand authenticity | Categorization theory | Customer experience | Perfect/imperfect experiences | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Arbeitszufriedenheit | Job satisfaction | Zufriedenheit | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-11-2023-0415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110629