I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections
| Year of publication: |
2018
|
|---|---|
| Authors: | Thomas, Veronica L. ; Jewell, Robert D. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 29.2018, 3 (26.12.), p. 463-471
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1082 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083019