I create, you create, we all create - for whom?
Eric Kennedy
| Year of publication: |
2017
|
|---|---|
| Authors: | Kennedy, Eric |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 1, p. 68-79
|
| Subject: | Brand engagement | Social media | Online marketing | Brand co-creation | Celebrity endorsement | Online-Marketing | Internet marketing | Social Web | Social web | Celebrity-Werbung | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenartikel | Brand | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2016-1078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666472