I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Ashley Y. Roccapriore, Timothy G. Pollock
| Year of publication: |
2023
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|---|---|
| Authors: | Roccapriore, Ashley Y. ; Pollock, Timothy G. |
| Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 66.2023, 3, p. 979-1006
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| Subject: | Influencer | Fitness-Wirtschaft | Fitness industry | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Visualisierung | Visualization | Text | Qualifikation | Occupational qualification | Soziale Kompetenz | Soft skills | Emotionale Werbung | Emotional branding | Stakeholder | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5465/amj.2020.1546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319208