"I doubt it works!" : the negative impacts of anthropomorphizing healthcare products
Chun-Tuan Chang, Hsiao-Ching Lee, Yu-kang Lee, Tsung-Pin Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Chang, Chun-Tuan ; Lee, Hsiao-Ching ; Lee, Yu-kang ; Wang, Tsung-Pin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-14
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| Subject: | Anthropomorphism | Health locus-of-control | Healthcare product | Perceived efficacy | Regulatory focus | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304088