I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir
| Year of publication: |
2023
|
|---|---|
| Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Bashir, Irfan |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 87-101
|
| Subject: | Counterfeit luxury brands | Counterfeiting | Embarrassment | Luxury brands | Public self-consciousness | Self-presentation | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-11-2020-4236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536005