I heard it through the grapevine : managing and engaging customers on the web
Year of publication: |
2020
|
---|---|
Authors: | Kemp, Elyria ; Porter, McDowell ; Fuller, Nicole R. ; Min, Kyeong Sam |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 3, p. 256-271
|
Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Social Web | Social web | Firmenimage | Corporate reputation | KMU | SME | USA | United States |
-
Customer service : new rules for a social media world
Shankman, Peter, (2011)
-
Carpentier, Marieke, (2019)
-
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale, (2018)
- More ...
-
The impact of marginalization on entrepreneurs’ online presence and firm performance
Fuller, Nicole R., (2022)
-
Hope across the seas : the role of emotions and risk propensity in medical tourism advertising
Kemp, Elyria, (2015)
-
Addressing barriers to mental health wellness : prescriptions for marketing
Kemp, Elyria, (2023)
- More ...