I imagine, I experience, I like : the false experience effect
Priyali Rajagopal; Nicole Votolato Montgomery
| Year of publication: |
2011
|
|---|---|
| Authors: | Rajagopal, Priyali ; Montgomery, Nicole Votolato |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 3, p. 578-594
|
| Subject: | Markenartikel | Brand | Werbewirkung | Advertising effects | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009375669