I know what you browsed last night! : role of creepiness and persuasion knowledge on click intention of online behavioral advertising
Ajay Kumar, Daruri Venkata Srinivas Kumar, R. U. Megha
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, Ajay ; Kumar, Daruri Venkata Srinivas ; Megha, R. U. |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 51.2024, 3, p. 303-319
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| Subject: | Consumer behavior | Creepiness | Digital consumer | Online behavioral advertising | Privacy concern | Subjective persuasion knowledge | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Datenschutz | Data protection | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-024-00398-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188579