I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Seung Hwan (Mark) Lee, Alan Brandt Jr., Yuni Groff, Alyssa Lopez and Tyler Neavin
| Year of publication: |
2017
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|---|---|
| Authors: | Lee, Seung Hwan Mark ; Brandt, Alan ; Groff, Yuni ; Lopez, Alyssa ; Neavin, Tyler |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 1, p. 75-90
|
| Subject: | Online advertising | Consumer psychology | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Humor | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2016-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699252