"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Soojin Kim and Arunima Krishna
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Soojin ; Krishna, Arunima |
| Subject: | Brand identity fusion | brand immunity | brand transgression | buycott intention | moral decoupling | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Persönlichkeitspsychologie | Personality psychology | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Ethik | Ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1937281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493041