"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value
Jihyun Kim; Hyun-Hwa Lee
| Year of publication: |
2014
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|---|---|
| Authors: | Kim, Jihyun ; Lee, Hyun-hwa |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 1, p. 18-30
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| Subject: | behavioral intentions | mass merchants | multichannel retailing | perceived value | satisfaction | United States | USA | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Kundenwert | Customer value | Mass Customization | Mass customization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347439