"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
James R. Coyle; Ted Smith; Glenn Platt
| Year of publication: |
2012
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|---|---|
| Authors: | Coyle, James R. ; Smith, Ted ; Platt, Glenn |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 6.2012, 1, p. 27-41
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010005896