I searched, I collected, I experienced : exploring how mobile augmented reality makes the players go
Chia-Ying Li, Yu-Hui Fang
| Year of publication: |
2020
|
|---|---|
| Authors: | Li, Chia-Ying ; Fang, Yu-Hui |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-12
|
| Subject: | Controllability | Game-challenge reactions | Locatability | Navigability | Nostalgia | Playfulness | Service experience evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238346