"I" versus "we": How individualists and collectivists use information sources to formulate their service expectations
| Year of publication: |
2005
|
|---|---|
| Authors: | Laroche, Michel ; Kalamas, Maria ; Cleveland, Mark |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 22.2005, 3, p. 279-308
|