"I wanna be sustainable, but I don't wanna show it!" : the effect of sustainability cues on young adult consumers' preferences
Year of publication: |
2023
|
---|---|
Authors: | Fani, Virginia ; Mazzoli, Valentina ; Acuti, Diletta |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 32.2023, 6, p. 3344-3358
|
Subject: | environmental concern | perceived proximity | plastic waste | sustainability cues | sustainable fashion consumption | young adults | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Mode | Fashion | Nachhaltiger Konsum | Sustainable consumption | Nachhaltigkeit | Sustainability | Öko-Produkt | Sustainable product |
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