I want to view it my way! : how viewer engagement shapes the value co-creation on sports live streaming platform
Haoyu Liu, Leanne Chung, Kim Hua Tan, Bo Peng
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Haoyu ; Chung, Leanne ; Tan, Kim Hua ; Peng, Bo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114331, p. 1-11
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| Subject: | Value co-creation | Engagement behaviour | Platform economy | Sports live streaming platforms | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Netzwerkökonomik | Network economics | Betriebliche Wertschöpfung | Value creation | Sport | Sports | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014535971