I will be green for us : when consumers compensate for their partners' unsustainable behavior
Aylin Cakanlar, Hristina Nikolova, and Gergana Y. Nenkov
| Year of publication: |
2023
|
|---|---|
| Authors: | Cakanlar, Aylin ; Nikolova, Hristina ; Nenkov, Gergana Y. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 110-129
|
| Subject: | couple identity | identity signaling | relationship power | sustainable behavior | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221108891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474555