I will risk a stranger’s money, but not my own or my friend’s money : effect of proximity of the money source to the self on financial risk-taking
Year of publication: |
2015
|
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Authors: | Trump, Rebecca K. ; Finkelstein, Stacey R. ; Connell, Paul M. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 501-512
|
Subject: | Mental accounting | Income accounting | Risk | House money effect | Interpersonal closeness | Risiko | Prospect Theory | Prospect theory | Experiment | Risikopräferenz | Risk attitude | Anlageverhalten | Behavioural finance | Risikomanagement | Risk management | Konsumentenverhalten | Consumer behaviour |
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