Ibm and Apple Computer Alliance (B)

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The B case looks at IBM's history and examines the alliance from its viewpoint

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Year of publication:	[2015]
Authors:	Spekman, Robert E.
Other Persons:	Crowder, Lane (contributor) ; Paddack, Katarina (contributor)
Publisher:	[2015]: [S.l.] : SSRN
Subject:	Strategische Allianz \| Strategic alliance \| Computerindustrie \| Computer industry \| Elektronikindustrie \| Electronics industry \| Computer \| Apfel \| Apple

Extent:	1 Online-Ressource (13 p)
Series:	Darden Case ; No. UVA-M-0510
Type of publication:	Book / Working Paper
Language:	English
Other identifiers:	10.2139/ssrn.910072 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012750543