IBM - Einblicke in die erfolgreichste Marketing-Organisation der Welt
Buck Rodgers mit Robert L Shook. [Aus dem Amerikan. von Friederich Mielke]
| Alternative title: | The IBM way <dt.> The IBM way - insights into the world's most successful marketing organization <dt.> |
|---|---|
| Year of publication: |
1986
|
| Authors: | Rogers, Buck |
| Other Persons: | Shook, Robert L. (contributor) ; Rodgers, Francis G. (contributor) |
| Publisher: |
Landsberg/Lech : Verlag Moderne Industrie |
| Subject: | Absatz | Elektronische | Steuer., Mess- und Rechenanlagen | IBM Corporation | Elektronikindustrie | Electronics industry | Vertrieb | Physical distribution | USA | United States | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 244 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Orig. Ausg.: [1986 A 3858] |
| ISBN: | 3-478-32240-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000086276