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SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Value Strategy Rather Than Quality Strategy: A Case of Business-to-Business Professional Services
Lapierre, Jozée, (1999)
Managing Business-to-Business Marketing Relationships in Consulting Engineering Firms
Filiatrault, Pierre, (1997)
Customer‐perceived value in industrial contexts
Lapierre, Jozée, (2000)