ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Maja Šerić; Irene Gil-Saura
| Year of publication: |
2012
|
|---|---|
| Authors: | Šerić, Maja ; Gil Saura, Irene |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 21.2012, 7/8, p. 821-851
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Hotellerie | Hotel industry | Kroatien | Croatia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688552