ID-POS data analysis using TV commercial viewership data
Year of publication: |
2022
|
---|---|
Authors: | Horikomi, Taizo ; Ito, Mariko I. ; Ohnishi, Takaaki |
Published in: |
The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 16.2022, 2, p. 431-451
|
Subject: | Advertising effect | ID-POS data | Purchase timing | Shopper behavior analysis | TV commercial | TV viewer ratings | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Werbung | Advertising | Marktforschung | Market research |
-
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah, (2016)
-
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann, (2023)
-
Logan, Kelty, (2013)
- More ...
-
Fluctuation in grocery sales by brand : an analysis using Taylor's law
Koyama, Kazuki, (2022)
-
Saito, Saki, (2022)
-
Hashimoto, Yuko, (2008)
- More ...