Idea generation: customer co-creation versus traditional market research techniques
| Year of publication: |
2011
|
|---|---|
| Authors: | Witell, Lars ; Kristensson, Per ; Gustafsson, Anders ; Löfgren, Martin |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 22.2011, 2 (26.4.), p. 140-160
|