Ideas are not innovations

Tim Kastelle is a senior lecturer in innovation management at University of Queensland Business School (UQBS). He is managing editor of Innovation: <italic>Management</italic>, <italic>Policy & Practice</italic>, the leader of the UQBS executive education and MBA innovation programs, and does research and consulting on the topic of management of innovation. John Steen is a senior lecturer in strategy at UQBS. He currently holds an Australian Research Council grant to examine innovation in capital-intensive and project-based firms. He has published in a variety of strategy and innovation journals, but does not refer to any of them when he is talking to managers.