Ideation with generative AI : in consumer research and beyond
Julian De Freitas, Gideon Nave, Stefano Puntoni
| Year of publication: |
2025
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|---|---|
| Authors: | De Freitas, Julian ; Nave, Gideon ; Puntoni, Stefano |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 52.2025, 1, p. 18-31
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| Subject: | generative AI | large language models | ideation | creativity | research | human-AI collaboration | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaf012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425326