Identical or just compatible? : the utility of corporate identity values in communicating corporate social responsibility
Line Schmeltz
| Year of publication: |
2014
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|---|---|
| Authors: | Schmeltz, Line |
| Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 51.2014, 3, p. 234-258
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| Subject: | values | corporate social responsibility | corporate identity | corporate communication | CSR implementation | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378768