Identification and aftermarket personalization with durable goods
D. Todd Donavan; Swinder Janda; James G. Maxham III.
| Year of publication: |
2015
|
|---|---|
| Authors: | Donavan, D. Todd ; Janda, Swinder ; Maxham, James G., III. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 6, p. 611-623
|
| Subject: | Dauerhafte Konsumgüter | Durable goods | Motorrad | Motorcycle | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288579