Identification with the foreign company : the influence of CSR and consumer ethnocentrism
Year of publication: |
2017
|
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Authors: | Park, Yung-Hwal ; Tolmie, Carri R. ; Lehnert, Kevin |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 9.2017, 3, p. 210-224
|
Subject: | identification with the foreign company | corporate social responsibility | CSR | consumer ethnocentrism | purchase intention | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Nationalkultur | National culture |
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