Identifying and analysing components of customer relationship management influencing customer-oriented behaviour of employees : the case of Bank Mellat branches of Khouzestan Province
Seyed Fathollah Amiri Aghdaie, Bahman Sasani
| Year of publication: |
2017
|
|---|---|
| Authors: | Aghdaie, Fathollah Amiri ; Sasani, Bahman |
| Published in: |
International journal of productivity and quality management : IJPQM. - [Olney, Bucks] : Inderscience Enterprises, ISSN 1746-6474, ZDB-ID 2193376-5. - Vol. 22.2017, 3, p. 363-377
|
| Subject: | customer-oriented behaviours | customer relationship management | CRM | service quality | customer learning needs and complaints | physical environment | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011861164