Identifying and categorizing influencers on Instagram with eye tracker
Michaela Jánská, Marta Žambochová, Zuzana Vacurová
| Year of publication: |
2024
|
|---|---|
| Authors: | Jánská, Michaela ; Žambochová, Marta ; Vacurová, Zuzana |
| Published in: |
Spanish journal of marketing. - Bingley : Emerald, ISSN 2444-9709, ZDB-ID 2924966-1. - Vol. 28.2024, 1, p. 41-58
|
| Subject: | Advertising recognition | Eye-tracking | Influencer collaboration | Influencer marketing | Marketing online | Online marketing | Paid partnership | Online-Marketing | Internet marketing | Influencer | Social Web | Social web | Marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SJME-07-2022-0156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190156