Identifying and exploiting the inter relationships between technological and marketing capabilities
Janez Prašnikar, Monika Lisjak, Adriana Rejc Buhovak and Mateja Štembergar
| Year of publication: |
2008
|
|---|---|
| Authors: | Prašnikar, Janez ; Lisjak, Monika ; Buhovak, Adriana Rejc ; Štembergar, Mateja |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 41.2008, 5, p. 530-554
|
| Subject: | Strategisches Management | Strategic management | Kernkompetenz | Core competency | Wettbewerbsvorteil | Competitive advantage | Hausgeräteindustrie | Home appliance industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788438