Identifying and Exploiting the Inter relationships between Technological and Marketing Capabilities
| Year of publication: |
2008
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|---|---|
| Authors: | Prašnikar, Janez ; Lisjak, Monika ; Buhovac, Adriana Rejc ; Štembergar, Mateja |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 41.2008, 5, p. 530-554
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