Identifying and prioritising critical success factors for CRM implementation : a case study
Abbas Keramati; Homa Samadi; Salman Nazari-Shirkouhi; Narges Askari
| Year of publication: |
2012
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|---|---|
| Authors: | Keramati, Abbas ; Samadi, Homa ; Nazari-Shirkouhi, Salman ; Askari, Narges |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 3/4, p. 235-256
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| Subject: | Beziehungsmarketing | Relationship marketing | Kritik | Criticism | Erfolgsfaktor | Success factor | AHP-Verfahren | AHP approach | 2004-2011 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783499