Identifying and ranking factors of customer experience and its role in shaping customer statisfaction
N.L. Gupta and Meenakshi Chandok
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Gupta, N. L. ; Chandok, Meenakshi |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 13.2015, 4, p. 25-41
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| Subject: | Customer experience | customer statisfaction | loyalty | retail bank services | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011535174