Identifying and sustaining services brands' values
| Year of publication: |
2004
|
|---|---|
| Authors: | De Chernatony, Leslie ; Drury, Susan ; Segal-Horn, Susan |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 10.2004, 2, p. 73-94
|