Identifying Attractive Behaviors of Managers Based on Kano Model in Isfahan Province Gas Company

Human resources are the most valuable asset of organization and various factors affect on their motivation and performance. One of the factors that has a significant impact on motivation and performance of employees is managers’ behaviors. In this research, a model has been proposed for analyzing and classification of employees’ needs (managers’ behaviors) and this model has been examined in the Isfahan Province Gas Company. Statistical population of this research includes employees of Isfahan Province Gas Company. In this research after identifying the behaviors that affect on employees’ satisfaction and dissatisfaction, a questionnaire was designed; then after data collection, the kinds of behaviors were determined. The results indicated that by using Kano model we can identify five kind of behaviors i.e. Must-be, One-dimensional, Attractive, Indifferent and Reverse behavior. The findings showed that 18 behaviors were classified in attractive category that these behaviors can affect on employees’ motivation.